Automating Marketing Analyses for Dojo Launch

At Digitonic, we are dedicated to providing customized automation solutions that drive efficiency and enhance decision-making. We recently had the pleasure of working with Dojo Launch, a Canadian company specializing in martial arts marketing and coaching. Dojo Launch empowers martial arts schools to surpass $100k/month in revenue, helping them impact more lives and create a brighter future.

The Challenge

With its growing list of clients and increasing Ad Campaigns Dojo Launch was seeking to streamline their reporting so they needed a way to automate their data processes and analysis of client ads performance.

Our Solution

We delivered a comprehensive solution to meet Dojo Launch's requirements:

Step 1: Automating Data Collection

• Data Sources: We pulled data from Google Ads, Facebook Ads, and GoHighLevel platforms.
• Custom Apps Script: Developed a custom Apps Script to regularly pull Facebook Ads data via the Facebook API, ensuring up-to-date information.
• Webhook Integration: Integrated a webhook to pull GoHighLevel data into Google Sheets.

Step 2: Organizing and Segmenting Data

• Monthly Segmentation: Automated the segmentation of data on a monthly basis to provide clear, time-specific insights.
• Platform Breakdown: Organized data by platform (Facebook Ads, Google Ads, and website) to offer detailed performance analysis.

Step 3: Creating Comprehensive Dashboards

• Financial KPIs Dashboard: Developed a master spreadsheet displaying high-level financial KPIs for each client, including:

  • Amount Spent
  • Leads Generated
  • Revenue
  • ROI

• In-Depth Client Dashboards: Created individual dashboards for clients, providing detailed insights such as:

  • Leads from Each Ad Platform
  • Appointments Booked
  • New Student Onboarding
  • Amount Spent
  • Cost Per Acquisition

The Results

The implementation of these automated processes transformed Dojo Launch's reporting and analysis capabilities. Key benefits included:

• Enhanced Efficiency: Automated data collection and segmentation drastically reduced manual effort and minimized errors.
• Improved Decision-Making: Comprehensive dashboards provided clear insights into financial KPIs and client-specific metrics, enabling data-driven decisions.
• Streamlined Reporting: Master and individual client spreadsheets allowed for a bird's eye view and detailed analysis, improving overall reporting accuracy and accessibility.

At Digitonic, we are committed to helping businesses like Dojo Launch optimize their operations and achieve their goals.

If you're looking to streamline your processes and boost productivity, contact us today to discover how we can help you achieve success.